I've been working my way through some of the backlog of books in my ever growing queue in the corner of my office and Love is the Killer App came to the top this week. It's an older book (2002) with some interestingly dated networking advice and references. At the same time, the principles and suggestions can still be applied to today's business environment.
Sanders focuses on the idea of a "love business" and defines it as
the act of intelligently and sensibly sharing your intangibles with your bizpartners.
The intangibles we possess are our knowledge, network and compassion, which serve as the cornerstones to his approach. An important part of the message to bring forward to today revolves around the importance of building your personal brand and creating an experience for those you interact with. Sanders was ahead of the curve on this point as after the book was published, the media inundated us with stories of how Steve Jobs led Apple had focused on the importance of creating a brand experience as it grew its retail business.
In order to become the "lovecat" that Sanders describes, there are three steps
- Increase your knowledge
- Expand your network
- Share your compassion
There's obviously a lot more in the book (that I wouldn't want to give away for free on a blog), and for $.01 plus shipping, it's definitely worth a read during these warm summer months.